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In the Eyepowerment film, 12 iconic women’s photographs are featured with the provocative caption, “Before we had our voice, we had our eyes.” We then present the issue that for 33 million Americans who suffer from Chronic Dry Eye, their eyes may be sending the wrong message. We encourage them to call their eye doctor to schedule an appointment in order to find Eyepowerment. The music, a modern version of the classic “Bette Davis Eyes” was commissioned by artist Bae West, and is available for download across multiple music platforms.
THE MONOGRAM WAY
Working with the amazing director, Lizzy Sanford, and MNML Productions, we desired to create a film representing what it means to live the MONOGRAM life. This meticulous design meets a sense of effortlessness as our Monogram homeowner returns home from work and prepares a refined meal for his imminent dinner party. A real sense of elegance and ease is portrayed as we watch the evening unfold through a series of windows culminating in a reveal of the Monogram logo itself.
“TRADITIONAL STYLE WITH UNPARALLELED PERFORMANCE”
A print campaign for Architectural Digest, Introducing the Statement Collection Campaign, 2020.