Eyepowerment launched nationally, during the 2017 Academy Awards, releasing a film on eyepowerment.com featuring 12 empowering women who project confidence in their eyes to reveal their true character and challenge societal norms. This film also launched a modern rendition of the classic song, “Bette Davis Eyes.” The website also provides more robust education around the disease state and drives visitors to sign up to learn more. On Twitter, we partnered with Melissa Rivers and Dress for Success to encourage followers to tweet “eye selfies” to help raise awareness and donations. And a Facebook page was created to speak more specifically about who the iconic women are and why they were featured.
Most of the 33 million Americans who suffer from Chronic Dry Eye (CDE) only see it as a nuisance. In reality, they may be exhibiting distinct behaviors — with their eyes — that body language experts agree have serious, unintended consequences. Excessive blinking and squinting can send negative social signals to others like lying, distraction, and disinterest. CDE could be causing their eye language to undermine their
So, Allergan created Eyepowerment: an unbranded campaign that aims to reframe the physical condition to a social one, provide disease education, and help people realize the power the eyes have in portraying their true selves.
In two short months, we’ve generated millions of Twitter impressions and thousands of #eyepowerment uses.
And most importantly, our key action completion rates on Eyepowerment.com have greatly surpassed all pharma and healthcare benchmarks.
Dog Sled shows off the FIAT 500X's spacious interior by taking a group of sled dogs off their usual course and instead going for a joy ride. Airing at the Golden Globes, Dog Sled showed how FIAT's fun and stylish design can go off road and into the woods, anywhere a dog sled can. Shot on location in Whistler's Olympic Park with director Arnaud Uyttenhove and Caviar.
The FIAT brand has launched a new television and online marketing campaign, "A Whole New Way to Look at FIAT," for the Fiat 500X crossover.
"A Whole New Way to Look at FIAT" campaign is created in partnership with FCB Chicago, directed by Jared Eberhardt and produced by Partizan.
The videos will air on TV and across the brand's social channels, including YouTube, Facebook, Twitter and Instagram. The spots – "Dollhouse," "Not a Toy Car," "Two for One," "Take it for a Spin," which was filmed entirely with a Go-Pro camera, and "Around the World" – are currently running across television and online. The videos feature the song "HandClap" from Fitz and the Tantrums as the soundtrack.
Karen Brody Identity
Created the identity and developed print and website to mark the exciting launch of Karen Brody’s Chicago Makeup Artists group.
A weekend trip of friends to the top of the mountain.
A selection of announcement pieces created for the lovely Asrai Garden
Kmart Spring Style Status 2015
A video campaign celebrating the spirit of spring with Kmart's top fashion brands, shot with director Meagan Cignoli using her signature stop motion style. We follow our girls Victoria and Dani as they steal each other's looks out and around Miami.
Campaign video drove brand awareness and consideration, exceeding the Kmart.com Visit Rate benchmark.
Native content co-created with media partners also drove site visit rates and CTR that exceeded Kmart benchmarks. In addition, content created with PopSugar exceeded the partner’s benchmarks (custom video series views were double PS’s benchmarks) .
Compared to the previous season, the Spring 2015 campaign had a higher CTR, Product Views per Visit, Conversion Rate and Revenue per visitor.
Campaign garnered $222,000 in total online revenue
For Chicago's official tourism guide, we partnered with a few Chicago influencers to show us their Chicago.
A look at the most recent campaigns for the Skin & Bones brand.
In today's age, as a health product and being obsessed with beauty inside and out, most of our consumers engage with us on social media. Our platforms must always provide new and compelling content while also driving home the core brand values.
Our products and partnerships represent our holistic approach to wellness by connecting the body's natural points of energy and centering the mind to perform at it's very best.
Skin & Bones is meant to be — Therapy for Everything.
Relaunching Kmart Fashion, we created a fresh, aspirational visual language of Kmart's apparel collections with bright, bold imagery, a stylish palette, and engaging content through partnerships with credible fashion players for our young, digital consumers.
30 years ago, Jaclyn created the first celebrity fashion line at a major retailer – a move that would forever change the landscape of fashion.
This year, she celebrates this great feat in classic style with her daughter, Spencer Margaret, who embodies the next generation carrying on the classic style in the most modern way.
By capturing Jaclyn and Spencer Margaret in looks from the Fall 2015 Jaclyn Smith collection, we've proven how two generations, two different styles, two forms of expressions can break barriers – especially age and trend, by both having iconic style.
Masters of Madness
A holiday spot to promote Kmart's "Buy Online, Pick-up In Store" service with some celebratory dance moves.
Excited to have our new packaging unveiled on thedieline.com, the most visited website of package design, in the world.
This relaunch of packaging and print collateral was timed with release of the Skin & Bones Balm and Candle. These new products were revealed at the Elements Showcase in NYC, August 2012.
Our Fall Style Status was a fun hide-and-seek game around town of the girls catching quick photos of one another. Although they are playfully running around as if trying not to get caught - when they are spotted they don’t shy from the camera - instead they strike a pose. With each click of their camera, the girl’s outfit changes into different look.
Our campaign drove over $1.04MM in total revenue for the brand, with a paid media spend of $917k
Total impressions: 54 million, driving 1.2 million visitors to kmartfashion.com
A selection of looks from Kmart's past season's collections.
Shot in NY with photographer Serge Nivelle