Relaunching Kmart Fashion, we created a fresh, aspirational visual language of Kmart's apparel collections with bright, bold imagery, a stylish palette, and engaging content through partnerships with credible fashion players for our young, digital consumers.
Kmart Spring Style Status 2015
A video campaign celebrating the spirit of spring with Kmart's top fashion brands, shot with director Meagan Cignoli using her signature stop motion style. We follow our girls Victoria and Dani as they steal each other's looks out and around Miami.
A look at various campaign for Skin & Bones
Karen Brody Identity
Created the identity and developed print and website to mark the exciting launch of Karen Brody’s Chicago Makeup Artists group.
A holiday spot to promote Kmart's "Buy Online, Pick-up In Store" service with some celebratory dance moves.
Mobile app created for XFINITY using Sweet Spot’s technology to capture shoppers attention while in store. By selecting the Sweet Spot WiFi, consumers are driven to a unique XFINITY branded experience of holiday content mixed with informative guides on how to make the most of their new purchases.
Excited to have our new packaging unveiled on thedieline.com, the most visited website of package design, in the world.
This relaunch of packaging and print collateral was timed with release of the Skin & Bones Balm and Candle. These new products were revealed at the Elements Showcase in NYC, August 2012.
a craft community
We created a place where a community of crafters can visit every week for new projects, inspiration and tips, all created by HP’s wonderful editor and her panel of experts. Each project is armed with step-by-step instructions for a no-fail situation and users are encouraged to go one step further and put their own mark on the craft. This is a place to be inspired and to inspire others.
A guerrilla campaign designed to create buzz around the new brick and mortar location from the niche Mac n' Cheese food truck of the southern.
A huge departure from the previous e-commerce site, this design was created to encourage a social and engaging hub for the community of Sears and Kmart loyalty program for shoppers.